Milestones

Amidst the wave of state-owned enterprise reforms, founder Sai Yousheng, with the courage of an entrepreneur, established Henan Sanyu Industrial Development Co., Ltd. in 2001. The name "Sanyu" embodies the initial ideals of "national prosperity, enterprise prosperity, and people's prosperity," marking the beginning of its journey in the trade of food raw materials and additives. In its first year, it secured orders from well-known companies such as Prince Milk and Sanquan, achieving sales of 1.8 million yuan. By 2004, annual sales surged to 17-28 million yuan, achieving more than tenfold growth in three years and establishing a gold standard in the central China food raw materials market.

Riding the wave of the China-ASEAN Free Trade Area, Henan Shengjiafu Import and Export Trade Co., Ltd. was established in 2005, using the business philosophy of "quality as the foundation, reputation as the anchor" to seize opportunities in the international market. With strict product quality, reasonable transaction prices, excellent sales service, and honest business reputation, it achieved initial success with annual sales of 30-40 million, forging a strategic alliance with the Baixiang Group. Its stringent quality control system earned it the reputation of "China's benchmark for exporting food additives." In 2008, it reached the pinnacle of the industry, with companies nationwide emulating its success and creating the "Shengjiafu Model" - a pioneering achievement in the industry.

Established Henan Yonghe Rund Food Raw Materials Co., Ltd., and built the "Sumei" brand matrix. Took the lead in deploying an intellectual property rights strategy, completing the transformation from a trader to a brand operator. Established a raw material traceability system and industry service standards, with customer renewal rates reaching new highs and driving the standardization of the industry. Launched a management revolution during rapid development, introducing ISO system certification to lay a solid foundation for group development.

Implementing a group restructuring strategy, Zhengzhou High-end International Trading Company has emerged. Integrating resources from three subsidiaries to build a full industrial chain of "global procurement - R&D innovation - international distribution." In the international market, it has established strategic partnerships with dozens of Fortune 500 companies such as UK's Tayler and US's Cargill, with its product portfolio covering nearly 30 countries. In the domestic market, it has reached long-term strategic cooperation with leading domestic food companies such as Bai Xiang, San Quan, Weilong, Sinian, Shuanghui, Zhongjing, Qianwei Central Kitchen, and Zhanggui. It has been the winner of A-level tax credit for many consecutive years and its import and export volume has grown year by year, achieving a legend in Central China's foreign trade.

Establishing Hold Biotechnology in Hainan Free Trade Port, focusing on the "Food and Medicine Homology" track, and creating the new brand "Happy Cheer". With an innovative triangle of "Authentic Materials × Scientific Ratio × Convenient Experience," it launched multiple best-selling products such as goji berry honey drinks and goji berry juice, precisely targeting the Z generation health market. It advocates relying on the pure power of nature for natural nourishment of the body. Material selection follows the principle of "authenticity", and ingredients follow the principle of "purity", striving to create natural, healthy, and convenient products.

Establishing the Hold Traditional Chinese Medicine Clinic within the "Good Neighborliness · Ruyifang" humanistic ecological circle in Beilong Lake, building a closed-loop ecosystem for disease prevention. Promoting the health concept of "preventing disease before it occurs, preventing changes after disease, moderation in diet and drink, and regularity in daily life." Using traditional Chinese medicine, acupuncture, moxibustion, scraping, and Tui Na (massage) as treatment methods, prioritizing individuals and tailoring treatment to their specific needs, we launch personalized health management programs. Allowing traditional Chinese medicine to regain its modern vitality.

Hold Health Group officially sets sail, constructing a four-in-one ecosystem of "Global Sourcing + R&D Manufacturing + TCM Diagnosis and Treatment + Health Management." This forms three major profit centers: raw material supply, product R&D, and terminal services. A unique Hold business philosophy system is being developed, setting the direction for the next ten years of development. The company aims to become a promoter of "Healthy China" and is striving towards the goal of becoming a flagship enterprise in the tens-of-billions-level health industry!

With the mission of "integrity and carrying the world, a healthy China", we practice the "Three Abundances and Five Dimensions" development concept:

Three Abundances Core: Abundance for the nation, abundance for enterprises, abundance for the people

Five Dimensions Driving Force: Global vision, technological innovation, ecological layout, cultural inheritance, value sharing