Our History


2024

Diversified development

Established the Hold TCM Clinic and Health Management Center, and the Hold Health Group was founded.

2023

Forward

Establish a cooperative relationship with Daka International Food Co., Ltd.

2022

Diversified development

A subsidiary company, Hold Biotechnology (Hainan) Co., Ltd., was established on December 15th, primarily engaged in researching and marketing of Medicine-Food Homology products. Based on a deep understanding of the greater health industry, its "Happy Cheer" brand, with a vision of enabling more people to enjoy healthy and happy lives, and rooted in the inheritance of traditional Chinese dietary therapy culture, combined with modern scientific research and development, provides high-quality dietary products and solutions specifically for urban populations. "Empowering the struggle, adding values with nourishment! "

2021

Diversified development

A subsidiary company, Henan LifeDirection Network Technology Co., Ltd., was established on May 31, engaging in cross-border e-commerce. LifeDirection adheres to the corporate vision of “creating a better life with quality service”, leveraging the Amazon cross-border e-commerce platform to expand its home goods to overseas markets, with operations spanning North America, Europe, and Australia.

2020

Responsibility

At the beginning of the pandemic, it was difficult to move forward. The company not only ensured the normal operation of its business but also signed a long-term strategic cooperation agreement with Henan Zhanggui Food Co., Ltd. Moreover the company's office environment was upgraded, and the French Lanche fresh air system was put into use.

2019

Excellence

Upstream, we have established fast-moving channels in Qingdao Port and Tianjin Port to ensure a stable downstream supply environment. In terms of company management, we are building a tiered personnel structure, focusing on cultivating young managers. A warehouse has been established in Qingdao Port to serve as a distribution center. In 2019, the company developed a new business in Firmenich fragrances and spices (DSM).

2018

Innovation

The company operates with innovation, ensuring existing business while focusing on secondary market development, particularly exploring and experimenting with major clients such as Pingping, Atlanta, Liantai, and Yuzhong.

2017

Reform

The company focuses on optimizing internal management, and the refined management of various business processes ensures the efficient operation of all departments. The company uses internal management OA software to promote paperless offices. Closed-loop management is implemented.

2016

Spotlight

We successfully hosted the company's Fifth-anniversary Gratitude Celebration, themed "Grateful for the Shared Journey, Hand-in-Hand for a Brighter Future." We invited representatives of our key upstream suppliers to join us. This event has become a historical record of the company's development.

2015

Hard Work

Our company, collaborating with the DSM team, conducted three large-scale promotion and exchange sessions at the Shuanghui‘s R&D Center. LIFE'S DHA is scheduled to be applied as a key ingredients in their nutrient-enhanced children's sausages. Furthermore, we signed a DHA purchase contract with Shuanghui in December.

2014

Expansion

The company has established cooperative relationships with major enterprises in the dairy beverage, cold beverage, and baking industries, including Tianbing, Qileduo, and Huahuaniu.

2013

Striving

In December, a supply agreement was signed with the Shuanghui Group

2012

Gathering strength

In July and August, strategic cooperation agreements were signed with Zhengzhou Qianwei Yangchu Food Co., Ltd. and Zhongjing Food Co., Ltd., respectively.

2011

Set sail

Established in 2010 and officially began operating on July 1st, 2011, Zhengzhou Golden International Trade Co., Ltd. has emerged as a trailblazer in Henan's food ingredients field. Guided by the principle of "Rooted in the food industry, leveraging premium products, developing high-end partners, delivering elite services, and continuously enhancing value", and Adhering to the work concept of keeping up with the times and pursuing innovation, the company has solidified its position as a trusted partner for premium clients worldwide.