Hold Health Group Industry Insight: Decoding New Trends in Health Management in the Era of Greater Health

Industry opportunities driven by policy dividends, technological revolution, and consumption upgrades

I. The Great Health Industry is Entering a Golden Development Period

1. Continuous Optimization of the Policy Environment

The State Council's "Healthy China 2030" Planning Outline clearly proposes that by 2025, the total scale of the health service industry will exceed 16 trillion yuan, with policy emphasis shifting to preventive medicine and TCM treatment of pre-illnesses (Source: China Government Website 2023 Policy Interpretation Column).

2. Explosive Growth in Market Demand

Data from the National Health Commission shows that the number of sub-healthy people in China has reached 950 million, with the annual growth of health management consumption among people aged 20-45 reaching 28.7% (Source: "2023 China Residents' Health White Paper").

3. Technological Revolution Reshaping the Industrial Landscape

The market size of AI health assessments and wearable monitoring devices has an annual growth rate exceeding 40%, and the global digital health investment and financing amount in 2023 exceeded US$50 billion (Data source: Arterial Network "2023 Digital Health Industry Report").

II. Three New Normals in Health Consumption

1. Younger Consumer Groups

JD Health data shows that in 2023, the consumption of health products by the post-90s generation accounted for 47.3%, and the sales of light health food such as goji berry pulp and ready-to-eat bird's nest increased by 213% year-on-year (Source: "2023 Health Consumption Trend Report").

2. Intelligent Service Demand

Deloitte's research shows that 68% of consumers prefer to use apps to manage health data, and 52% are willing to pay for AI health managers (Source: Deloitte "2023 Global Health Consumer Research").

3. Preemptive Health Intervention

The World Health Organization report points out that preventive health management can reduce the incidence of chronic diseases by 60%, driving the health examination market to grow at a compound annual rate of 19.4% (Source: WHO "Global Chronic Disease Prevention and Control Report").

III. Hold Health's Innovative Practice Path

1. Modernized TCM Solutions

- Regularly hold themed lectures on health preservation according to the solar terms, integrating seasonal diet and health into daily life;

- Host Houpu Health Camp activities, allowing TCM enthusiasts in Henan to learn about and experience the charm of TCM culture.

2. Technological Empowerment and Product Innovation

- The biotechnology sector launches a series of goji berry derivative products such as goji berry pulp and goji berry honey drinks to accelerate absorption and improve convenience;

- Insight into the consumption trends of the Greater Health market, developing health products that meet the health needs of today's young people.

3. Ecological Service Matrix

- Build a closed-loop system of "detection-adjustment-tracking", with an average annual increase in customer unit price of 25%

- Build a health service platform to connect online and offline medical resources

IV. Future Trends and Strategic Suggestions

1. Five Core Trends

- The penetration rate of personalized health management will reach 45% (Frost & Sullivan forecast)

- The market size of modernized TCM technology will exceed 800 billion yuan (Source: "China TCM Development Blue Book")

- The coverage rate of workplace health management services will exceed 60% (Research results of the Ministry of Human Resources and Social Security in 2023)

2. Hold's Strategic Layout

- In the future, we will vigorously build the Central Plains Greater Health Data Center to provide technical support for lifelong medical services;

- Launch the "Million People's Physical Constitution Mapping Project" to tailor-make seasonal health plans for people and their families in different regions.

Expert Suggestions:

- Enterprises should establish a "data + service + product" integrated health ecosystem

- Pay close attention to the differences in demand between the Z generation's "fragmented health preservation" and the elderly's "proactive health"

- Take an early position in the "carbon health" track, the group's biotechnology products have achieved 42% carbon reduction (SGS certified)

(All data in this article are cited from publicly available reports from government agencies, authoritative media, and third-party think tanks, and are analyzed and compiled by the Hold Health Group Research Institute)

Hold Health Group Brand Communication Center