Deeply cultivate the food-medicine homology track and strategically layout a blueprint for the greater health industry with a long-term perspective

Hold Health Group's Hold Biotechnology Company, adhering to a long-term strategy, leverages its health food brand "Hao Shi Qi" to cultivate the goji berry's medicinal and food homology track. It is capturing the health consumption market by introducing innovative product forms such as goji berry juice and honey drinks. The brand leverages Ningxia's goji berry industry advantages, combined with policy benefits and consumer upgrading trends, to transition from a single product category to a diversified ecosystem within three years, while also accelerating the expansion of new raw material research and development.

The Group uses technology to empower planting and production, practicing green and sustainable development, and is committed to building a health industry ecosystem covering the entire life cycle, contributing to the achievement of the "Healthy China 2030" goal.

I. Focusing on the Goji Berry Track: Dual Drivers of Market Potential and Medicinal and Food Homology Value

Hold Biotechnology's health food brand "Hao Shi Qi" chose goji berries as its core ingredient at its inception, based on a deep understanding of market trends and traditional cultural values.

1. Vast Market Potential:

China's goji berry industry scale continues to grow. In 2024, the total industrial chain output value of Ningxia goji berries is expected to exceed 34 billion yuan, with exports increasing by 9.4% year-on-year. With the upgrading of health consumption, the demand for goji berry products has extended from traditional dried fruits to deeply processed products such as juices and functional beverages. Young people's acceptance of goji berry "health +" products has significantly improved, with innovative forms such as goji berry lattes and honey drinks becoming highly popular.

2. Medicinal and Food Homology Advantages:

Goji berries have long been listed as a superior tonic in the "Shen Nong's Materia Medica," possessing both dietary and medicinal functions. Their rich polysaccharides, betaine, and other components meet the modern health needs of antioxidants and liver and eye protection. National policies supporting the "medicinal and food homology" industry (such as the "Outline for the Development of Basic Research in Traditional Chinese Medicine") further promote the application innovation of goji berries in food and health products.

II. From Industry Expo to Product Matrix: Hao Shi Qi's Precise Layout

In 2023, the Hold Biotechnology team participated in the 6th Goji Berry Industry Expo, deepening cooperation with major production areas such as Ningxia and Qinghai, and finally establishing three core product forms: goji berry juice, goji berry honey drink, and dried goji berries.

This decision was based on the following considerations:

Juice: Maximizes the retention of active ingredients, aligning with the high-end health consumption trend;

Honey Drink: Combines traditional tonics with modern convenience, attracting younger consumers;

Dried Goji Berries: Maintains the classic form to solidify the base of the older consumer market.

Currently, the Group's product department is preparing to expand into higher value-added categories such as enzyme preparations and capsules, covering diversified consumer scenarios.

III. Expanding the New Map of Medicinal and Food Homology: From Single Product to Diversified Ecosystem

After nearly three years of brand development, based on market insights, Hold Biotechnology is preparing to develop new medicinal and food homology products centered around ingredients such as Polygonatum sibiricum, Dendrobium nobile, ginseng, and tangerine peel. This move responds to industry trends:

Consumption demand stratification: For example, the elderly focus on chronic disease management, while young people prefer "light health" snack-like products;

Policy dividend release: Documents such as the State Council's "Opinions on Developing the Silver Hair Economy and Promoting the Well-being of the Elderly" promote the integration of "aging economy" and health consumption.

In the future, the brand will leverage a "traditional formula + modern technology" model to create a health product matrix covering the entire life cycle of a family.

IV. Long-Term Strategy Implementation: Technological Empowerment and Sustainable Development

Hold Health Group has always adhered to the core philosophy of "steady and reliable, quality first" and emphasizes at the strategic level:

1. Technology-driven: Introducing intelligent agricultural technologies to optimize goji berry cultivation, applying AI quality inspection to improve product standardization levels, and benchmarking international organic certification standards (such as EU and Japanese standards);

2. Green Production: Promoting ecological planting and circular agriculture, reducing chemical inputs, and responding to the "dual carbon" goals;

3. Industry-Academia-Research Integration: Cooperating with universities and research institutions to develop functional ingredient extraction technologies, and promoting the extension of goji berries from food to higher-level fields such as pharmaceutical intermediates.

V. Vision and Outlook: Targeting Healthy China, Building an Industrial Ecosystem

Hold Health Group will use "Hao Shi Qi" as a fulcrum to continuously cultivate the medicinal and food homology track, using a three-pronged strategy of "product innovation + channel integration + cultural empowerment" to create a closed loop of "health consumption—ecological agriculture—scientific research and development".

The Group plans to achieve 100% organic certification of its goji berry raw material base within the next five years, and to build a digital health management platform to provide users with personalized tonic solutions, contributing to the implementation of the "Healthy China 2030" strategy.